Consult with your doctor before making any changes to your daily routines or diet. You can have harsh ingredients, but a good formulator can still use it to create gentle formulas. If you would like to change your settings or withdraw consent at any time, the link to do so is in our privacy policy accessible from our home page.. Hair care brand Olaplex quickly won a wide following during the pandemic with products it says build chemical bonds that strengthen hair. In fact, the No.0 Olaplex product has a very simple ingredient list of water, Bis-Aminopropyl Diglycol Dimaleate, Phenoxyethanol, and Sodium Benzoate. Learn all the details in this week's episode of #WhatsUpInMakeup on my YouTube. The lawsuit said that certain ingredients had made the products "unreasonably dangerous" and ineffective. "I'm not touching them again," she said of Olaplex products. Continue with Recommended Cookies, You are here Home - Hair Loss - Reviews - Olaplex Hair Loss. The ingredients and formulation of Olaplex products are not likely to lead to hair loss and damage claimed in the suit. Top Class Actions shares that the court documents of the first court dates show the company openly admitted to knowing the risks of lilial. Daniela Sirtori-Cortina 4 days ago. So, if you try it and lose your hair because of it, you will have to live with the results. But JuE Wong, Olaplex's CEO, said in a LinkedIn post on Thursday that Olaplex's products are not to blame for those problems. But she's not satisfied with the company's response. By the time it is in the final product, it may not present any issues, and Olaplex did run HRIPT to prove their point, she says. Insider has previously reported on Olaplex customers who said they experienced hair loss and got refunds. The case also contends that Olaplex products include an excessive amount of plasticizing agents such as glycol, the overuse of which can weaken and damage hair. However, the plaintiffs in this case have an uphill battle ahead of them, as hair loss is a claim thats hard to prove in court. Olaplex has a history of digging in and fighting legal battles. The customers said in the suit that Olaplex products "contain or have until recently contained" the allergy-causing ingredient lilial, and that they also include panthenol, as well as ingredients like sodium benzoate that they said could form the chemical benzene. En cliquant sur Refuser tout, vous refusez tous les cookies non essentiels et technologies similaires, mais Yahoo continuera utiliser les cookies essentiels et des technologies similaires. Olaplex is the latest haircare brand to face a lawsuit after allegations that the brands products caused hair loss for some consumers. Additionally, the CEO has seemingly doubled down with her own personal statements regarding the safe use of Olaplex, says Sparks. Camp Lejeune residents now have the opportunity to claim compensation for harm suffered from contaminated water. "Athlete | Empire" presents the in-depth, intimate stories of these businesses, as told by the players themselves. In a Facebook group with 3,100 members devoted to discussing Olaplex and hair loss or damage, several others have said they received or requested refunds from the company. Many people buy used Olaplex on sites like Mercari and it is something else filling an Olaplex bottle. Facebook groups dedicated to sharing customers negative experiences after using Olaplex were created, garnering thousands of members. Jue Wong posted a video on Instagram addressingconcerns from the lawsuit filed in California - which argues that Olaplex products caused baldness and blisters for more than two-dozen customers. A network of celebrities, salon workers, and influencers were hired to boost the product and given marketing materials, training, or other information, to make "false or misleading statements," according to the lawsuit. Experts say consumers should consult their stylists or a dermatologist if they're experiencing hair loss to help determine the cause. This is being done due to Olaplex having a dangerous chemical and failing to inform people of the health risks. Olaplex has been around since 2015, and so the fact that there are all these hair loss complaints is unexpected if it's something in the formula, Wong said. A Facebook group called 'Olaplex Hair Loss/Hair Damage?' Olaplex is facing a lawsuit from customers claiming its products damaged their hair. However, this rebuttal does seem a bit late as consumers have been complaining for months about breakage through various online channels.. We are no longer accepting comments on this article. According to its own public statements, however, Olaplex did not remove lilial from products sold elsewhere in the U.S. and European Union until February 2022 and, at any rate, should have pulled the items entirely from stores, the lawsuit says. I started to feel the wind and air on my scalp in places that I've never felt it.". As the suit tells it, Los Angeles-based Olaplex and co-defendant Cosway Co.s unreasonably dangerous products fail to meet even the minimum cosmetic industry standards, as evidenced by the fact that, for instance, the Olaplex No. The lawsuit . With regard to the Olaplex products one-time inclusion of lilial, a synthetic scent ingredient, the lawsuit says the European Union Scientific Committee on Consumer Safety in 2020 demanded that the ingredient be phased out of hair and beauty products by March 2022. Daniela Sirtori-Cortina. With Olaplex having a lawsuit against them, there are obviously bad reviews. ", 24/7 coverage of breaking news and live events. The brand went public in September 2021 and was valued at more than $15 billion. 4, Olaplex No. There are thousands of people all saying the same thing. The hair loss claims against Olaplex started making the rounds online before the lawsuit was officially filed. Olaplex created an entirely new category in haircare when the brand launched its bond-building products in 2014. "The hair has split and broken, causing it to look unkept and as if it were cut with a weedwhacker.". Olaplex products are safe and effective, as millions of our customers can happily attest.". Wong shared the Instagram to her personal LinkedIn, adding the caption Olaplex fires back with facts and science. The post received hundreds of likes and a barrage of comments applauding Wong for her straightforward response. Another person said she used a combination of products to help her brittle hair. 0, Olaplex No. This video reviews why these people may have scalp injuries and hair loss while using Olaplex. All these products can be bought individually, in sets, or as a complete set as all of them (only one type of shampoo is included, of course). It was filed on February 9, 2023 in the U.S. District Court for the Central District of California. 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According to the case, Olaplex has affirmatively tried to hide the dangers of the products from the public, prohibiting many users from discovering that their injuries were caused by the companys wrongful conduct., It never occurred to Plaintiffs and other users that the Productstouted by Defendants as safe for all hair, free of a laundry list of harsh chemicals and are [sic] scientifically formulated and proven to repair dry and damaged haircould actually be hurting their hair and scalp, not helping, the lawsuit summarizes. The brand became one of the most high-profile beauty startups after it gained popularity on TikTok and other social media platforms. "The formula hasn't really changed." Wong believes that reports of hair loss from Olaplex and many other hair products over the last few years may be related to the pandemic. Damage and excessive hair loss, buyer beware!!! Nearly 30 women joined together to file a lawsuit against Olaplex on February 9, specifically targeting its No. The company also stated it has gone above and beyond industry beauty standards by publicly releasing test results from "independent third-party laboratories" on its website. Olaplex CEO JuE Wong addressed the allegations in a two-minute video posted to the brands social channels in which she says she wants to address some misinformation and calling the claims not true.. The brand known for its ability to repair damaged hair is facing its biggest challenge yet: repairing a damaged reputation brought on by numerous consumer complaints and pending lawsuit. This lawsuit is a typical products liability lawsuit and is not out of the norm for this industry, at all, lawyer Paige Sparks tells BeautyMatter. 2023 BBC. Stay up to date with what you want to know. For those wanting to learn how to remedy their hair and scalp. I noticed that it started burning my scalp. Some other ingredients in Olaplex products include apricot kernel oil, rosemary leaf extract, avocado oil, grape seed oil, and a handful of other beneficial things. Barnhouse stopped using the products after 10 treatments because her hair started breaking, she said. 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The way misinformation spreads like wildfire on social media makes it hard to contain and unfortunately this seems to be another example of that scenario, cosmetic chemist Kelly Dobos tells BeautyMatter. The attorneys representing the plaintiffs in the lawsuit say consumers should do their "due diligence" when it comes to choosing beauty products. Olaplex previously told Insider regarding this suit, "We do not comment on going litigation." On Trustpilot, one customer wrote: 'I wish I could put 0 stars but I can't.. Olaplex is the worst thing you can put on ur hair mine got sooo fragile and thin. Now, the video game industry is on watch, Meet the judge deciding the $1.6 billion defamation case against Fox News. Corrado Rizzi is the Senior Managing Editor of ClassAction.org. ", "Complaints like the ones referenced in this article are, sadly, a fact of life in our industry, and have been made against other brands in the category for years," Olaplex said. Bloomberg Daybreak Asia. The latest lawsuit adds to a mountain of claims from customers warning that chunks of hair have fallen out and their scalp has broken out into a painful rash. In a 61-page complaint filed in California's central district federal court on Thursday, a group of customers singled out its Olaplex No. As mentioned, these reviews are not all for the one with an Olaplex lawsuit. I do think its important for company leadership to let consumers know Olaplex has a demonstrated record of safety and has done all the right things established brands do in order to bring products safely to market, says Valerie George, a cosmetic chemist and haircare expert with Simply Formulas. These people used a combination of Olaplex products, and it helped their hair immensely. "There are a wide variety of reasons for hair breakage or hair loss, as medical and scientific experts have publicly stated, including lifestyle, various medical conditions and medications, the aftereffects of COVID, skin conditions and more. Be sure to let me know! Lilial was once used as a perfume in cosmetics, until the European Union banned it from March 2022 due to its impact on fertility. as well as other partner offers and accept our. Overall, she spent $977 on products from 2018 to 2021, according to Sephora online receipts. In January 2023, a complaint was filed against Unilever from a customer who said she suffered scalp irritation, burns, and hair loss from TRESemms shampoo products, which contained undisclosed levels of an ingredient called DMDM hydantoin (DMDM). Olaplex's statement added that there are "a wide variety of reasons for hair breakage or hair loss," calling the allegations in the lawsuit "baseless accusations." Customers, in the new lawsuit, also took aim at the brand's advertising campaigns that included Drew Barrymore and influencers, which they said obscured the products' alleged . A lawsuit claims Olaplex products contain allergens and irritants that cause hair loss and dry, brittle hair. The judge granted awards upward of $20 million on each of the four claims, with a guarantee that Olaplex will get at least $37.4 million. Panthenol, the other ingredient named in the suit, has not been banned in the EU or linked to any adverse effects. According to the lawsuit, Olaplex states in its marketing materials that their products, which include shampoos, conditioners and oils and are numbered 0 through 9, "restore damaged and compromised hair," while creating "healthy, beautiful, shiny, touchable hair," and that results are "proven by science." US laws are different and allow it to still be sold in the states for the time being. Genute told Insider she started using Olaplex shampoo, conditioner, leave-in treatment, and oil at the end of 2021. ', The comments below have not been moderated. Olaplex's statement added that there are "a wide variety of reasons for hair breakage or hair loss," calling the allegations in the lawsuit "baseless accusations.". Overnight on Wall Street is daytime in Asia. "The hair has split and broken, causing it to look unkept and as if it were cut with a weedwhacker," the suit says. A review on No. The lawsuit was filed on Feb. 9 in California and claimed that the women used Olaplex products to repair damage, but the products were harmful and left the women's scalps in . The Olaplex products mentioned in the lawsuit include Olaplex No. "Although we believe in the safety of our products, we also believe in providing the best customer service and we would be more than happy to assist with your purchases made within the last 12 months from OLAPLEX.com or an authorized retailer," the company stated. More than one person reported that their blisters didnt want to heal or that they had some other skin issue. According to EWG.org, lilial has been identified as having endocrine-disrupting properties, meaning it can interfere with natural hormone functions and may pose a risk to fertility and fetal development. to stem a slowdown in demand and push back against consumer complaints. The brand will need to employ a strategic and extended communications and PR plan to win back consumer confidence. Because of this, there was a nationwide recall of the Olaplex product. "[Olaplex's] response to me is pretty concerning because they don't really seem to care," Genute said. HairLossGeeks.com. Sparks makes it clear she is not affiliated with this lawsuit, and her opinions are not to be taken as legal advice.
The Olaplex range includes shampoos, conditioners and treatments that claim to safely "repair broken bonds and rejuvenate hair". Many buy from Amazon which is filled with scam products. (Podcast). Individual products sell for as little as $16 on Olaplex's website, while the full set of products runs $240. The makers of the hair treatment range Olaplex Holdings and Cosway Co., Inc. will be facing legal . 0 to No. In many salons around the world it is offered - at an additional price - as a treatment for those getting their hair coloured. 5, Olaplex No. BeautyMatter spoke with experts in cosmetic chemistry and consumer protection laws to understand what this lawsuit is really about and what the future may look like for Olaplex. Nous, Yahoo, faisons partie de la famille de marques Yahoo. The company is also facing lawsuits. ', Actress Kristin Cavallari told her 4.5 million followers: 'This is not an ad at all. "We have full confidence and believe in the safety and efficacy of our products," the company continued. Customers suing Olaplex alleged they experienced "bald spots" and other scalp problems. 2, Olaplex No. 3, Olaplex No. Olaplex has offered refunds for up to 12 months of purchases, according to customers. Olaplex, the bond-building hair care brand long-praised by influencers, celebrities and hairstylists alike, is being . However, even the hair products that havent been recalled still have chemicals in them. Alleging that the brand's products - especially the No 0 to No 9 range - have caused hair loss , breakage, bald spots, and irritation to the scalp, the plaintiffs are seeing more than $75,000 in . Those claims are false, states the lawsuit, which was filed last week in the U.S. District Court Central District of California. Top editors give you the stories you want delivered right to your inbox each weekday. Genute said she provided purchase receipts to Olaplex and later received a PayPal payment awarding her refund. . Doesn't seem like a lot, but I've used it only seven times and half the bottle remains. Rachel Bentley, co-counsel on the lawsuit, said the monetary damages are "for the injuries our clients sustained. By clicking Sign up, you agree to receive marketing emails from Insider The 61-page lawsuit says that although Olaplex touts the products over and over in advertisements as scientifically proven, free from harsh chemicals and safe for all hair, the items are, in fact, none of these things.. Cause #2: Using the product incorrectly. Defending the brand last night, Ms Wong fired back at the lawsuit saying she was 'prepared to vigorously defend the company against baseless accusations'. The 61-page lawsuit says that although Olaplex touts the products "over and over" in advertisements as "scientifically proven," free from harsh chemicals and "safe for all hair," the items are, in fact . We have full confidence and believe in the safety and efficacy of our products.. That has happened to other people, so if you're using it, just be careful.'. Olaplex has strongly denied the allegations, insisting its range does "not cause hair loss or hair breakage". In 2020, the EU's European Commission classified lilial as a reprotoxic, a chemical that adversely affects fertility and fetal development, and a ban on the fragrance went into effect in March of 2022. Since then, its stock price has fallen 75% and Olaplex slashed its forecast for 2022 sales. Attorneys for the plaintiffs said they carefully considered any other causes of hair and scalp problems, but found that "the products alone are to blame.". Olaplex has also publicly addressed claims of hair loss on Twitter and TikTok, saying its products are independently tested and "results do not indicate that using our products can lead to hair loss.". Have you tried Olaplex hair loss products? If you are researching different brands to find the perfect hair growth products for your hair, you may have found the Olaplex brand.
Olaplexs once sparkling reputation has incurred sustained damage over these last few months, with this latest lawsuit being the latest blow. Looking for a refresh, the 44-year-old said she turned to her hairstylist, who suggested the Olaplex hair care line as a possible solution to her problems. Auriana said she purchased a shampoo, conditioner and clarifying shampoo from the brand and used the products for two months, and claims she suffered hair loss. "Olaplex markets its product as 'clean' and free of harsh chemicals. Read more here: Camp Lejeune Lawsuit Claims. Top Class Actions is a legal site that handles public lawsuits. Despite the alleged dangers the Olaplex products presented, the company both failed to take the products off the market or recall them, the Olaplex lawsuit alleges. Olaplex is commonly used in hair salons and built its reputation as a brand which focused on repairing damage hair bonds due to chemical treatments and coloring. Informations sur votre appareil et sur votre connexion Internet, y compris votre adresseIP, Navigation et recherche lors de lutilisation des sites Web et applications Yahoo. But the reports of hair damage and requests for refunds come as the company faces two lawsuits and a steep drop in its stock price since going public last year. It is particularly marketed towards people who bleach their hair, and while it is widely available to the public, several products are only sold to trained hair professionals. 3 min read. Olaplex CEO JuE Wong addressed . Want to stay in the loop on class actions that matter to you? Olaplex Holdings Inc. Chief Executive Officer JuE Wong said the hair-care company will ramp up investments in the brand after failing to act quickly enough to stem a slowdown in demand and push back against consumer complaints. It's difficult to know just how many refunds Olaplex has issued. The lawsuit also accused Olaplex of downplaying negative feedback about the products and not being forthright about the volume of complaints related to them. The company has enjoyed massive success and has been endorsed by celebrities including Kim Kardashian and Drew Barrymore. The #olaplex hashtag, one of dozens of social media hashtags devoted to the brand, is linked to TikTok videos with more than 1.5 billion views, and used on more than 14.3 million Instagram posts. The new lawsuit alleged that if Olaplex had provided more information about such complaints, customers could have avoided going from "doctor to doctor desperate for answers" to learn if some other underlying health condition was the cause of their hair issues. The complaint also accuses the company of false advertising. Every one of Olaplex products pass this HRIPTT test.'. The case, which was not filed as a class action (more on this below), accuses Olaplex and Cosway of attempting to conceal the dangers of their products, leading many users to believe that their hair loss and scalp issues could be symptoms of a dire health condition.. CEO JuE Wong says 2023 is a year to reset the business, Company faces lawsuit alleging its products cause hair loss. Several people have reported having severe chemical damage to their hair for one reason or another. Sign up for ClassAction.orgs free weekly newsletterhere. Top Class Actions posted an article about Olaplex in April 2022. According to the lawsuit, many other purportedly safe Olaplex products contain panthenol and other ingredients well known in the beauty industry to be allergens and irritants that can cause allergic contact dermatitis, hair loss and scalp injuries. Insider spoke to two people who have received refunds and another who has requested a refund from Olaplex. If you want more information on how to start a class action lawsuit, head on over to this page. Disclaimer: HairLossGeeks is independent and reader-supported. Olaplex's statement added that there are "a wide variety of reasons for hair breakage or hair loss," calling the allegations in the lawsuit "baseless accusations." Some have lost hairin some cases more than half and leaving bald spots in others, the suit sayswhile others have been left with hair thats dry, brittle, frizzy and dull.. Some consumers brands products caused hair loss for some consumers a PayPal payment awarding her.... Named in the U.S. District court Central District of California have reported having chemical... Causing it to olaplex lawsuit hair loss unkept and as if it were cut with a weedwhacker..! With products it says build chemical bonds that strengthen hair first court dates the! Our products, and oil at the end of 2021 create gentle formulas 2023 in the loop on Actions... 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